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How to do Branding the Smart Way with Sari Gabbay of U2R1 Media | TBM 017
Manage episode 163914956 series 1288995
محتوای ارائه شده توسط BJ Smith, BJ Smith: Digital Marketing Strategist, and Internet Entrepreneur. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط BJ Smith, BJ Smith: Digital Marketing Strategist, and Internet Entrepreneur یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
When you think about branding your business or organization, what comes to mind? Your logo? Your tagline? Sari Gabbay is the owner of U2R1 Media and she's here to tell you the truth about branding. Can you handle it?
What is Branding?
Branding is your story. If you can't tell your story very quickly, then it's too complicated. Your brand is how people will emotionally communicate with you and feel you as a company.
Your Brand is NOT your logo! Your logo is only part of your brand which includes how you communicate with your audience, you voice, your message and the consistent visuals that support it.
Why is Branding Important?
It helps you lead the public into a conversation so that they are talking about you in the way that you want. When you have a strong brand you control public perception and make it so that you're not vulnerable to people saying things that aren't true or are inaccurate about your company. Branding is having such a strong identity that people love what you do, they emotionally connect with you and they talk about you to other people in a way that you would talk about yourself.
Visit the Show Notes page for questions that Sari uses to help her clients develop their Branding Strategy. http://TheBusyMarketer.com/17
Digital Marketing News:
- Measuring Conversions on Facebook, Across Devices and in Mobile Apps
- Twitter Introduces Promoted Videos
Read more about these stories in my article titled, Measuring Conversions on Facebook, Across Devices and in Mobile Apps. http://thebusymarketer.com/facebook-ad-conversions-across-devices-twitter-promoted-video/
Bonus: I show you how I use Twitter's new Remarketing tools in conjunction with Google Tag Manager to re-engage my website visitors on Twitter.
If you have a question about digital marketing for me or a future guest, let us know at http://TheBusyMarketer.com/ask.
Remember to focus on the important tasks and have a productive week.
P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!
Show Notes: http://TheBusyMarketer.com/17
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