STEERING THE COMPANY TOWARD GROWTH WHILE KEEPING ITS CHARME | With Todd Coerver and Heather Frierson | The Business Spotlight

The Business Spotlight Series

Join Heather in an engaging conversation with Todd Coerver, the CEO of Easy Tiger, a renowned bakery and restaurant chain in Austin. In this episode, Todd shares his unique journey from a marketing and advertising background to leading successful ventures like Whataburger, Taco Cabana, and now Easy Tiger. He highlights the dynamic relationship between the investment group, the founder David, and his role in steering the company toward growth while preserving its artisanal charm. Todd's story offers insights into the challenges and triumphs of managing a beloved local brand and maintaining its identity amidst expansion.

Heather and Todd dive deep into leadership philosophies and the importance of understanding and valuing employees. Todd emphasizes the need for adaptability, quick decision-making, and fostering a positive workplace culture. He shares his strategy of viewing employees as the backbone of the business, ensuring their happiness translates to satisfied customers. The discussion also touches on the democratic nature of the restaurant industry, where anyone, regardless of education, can thrive. This episode is a must-watch for anyone interested in the intricate balance of maintaining a brand's essence while driving business growth.

You can get in touch with Todd Coerver here on LinkedIn: / toddcoerver

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