KNOW WHO YOUR CUSTOMER IS | With John Wilson | The Business Spotlight

The Business Spotlight Series

As a self-professed “not brilliant guy”, John Wilson of Wilson Plumbing and Heating had plenty of experience and business savvy to talk about in this episode. For John it is really simple; know who your customer is, solve the customer pain points, be able to differentiate what you do from all the others, and be available to do what you do. And them go do something. That’s the best advice John Wilson can give. Doesn’t have to be big action. It just has to be YOUR action. Go, actually do something. That is the secret John will openly share with any and all willing to listen.

What is John Wilson talking about you may ask. Why should I listen to anything he has to say about growing a business? Well, there is a perfectly good answer to your question . . .

John has been around the business for a lifetime. His grandfather started Wilson in 1958. His father purchased the business in 1988. And John took the reins in 2016. Since taking over the business in 2016 John has been able to grow from $1,000,000 in annual sales with 8 employees to a juggernaut of a home services company with $26,000,000+ in revenue and 130 employees. He knows a thing or two about doing something and making a difference. Wilson Plumbing and Heating as experiences 26X growth in 8 years. That is a rocket ship. And there are no plans to slow down or stop doing something.Y

There are plenty of good reasons why John and his team have seen the success of these past 8 years. The actions that rise to the top include adopting technology, executing early, and building an amazing team to do the things needed. John recognized early the opportunity technology brought to the plumbing and HVAC industry. He saw that technology can make for easier scheduling, logistic & production coordination, and digital marketing. Being able to move away from paper-based and whiteboard systems for managing schedules & technicians and into software programs that can accommodate large amounts of data quickly makes for a much more efficient way of getting trucks on the road to serve his growing client base.

Marketing has been a big, concentrated investment for Wilson. Not just digital marketing. John took a specific approach to the marketing efforts. Wilson focuses on the target market they want to work with and speaks directly to them with every message they deliver. They are a home services company. That is what they do and who they serve. So, they speak to them with clarity. Wilson Plumbing and Heating provides a strong value proposition; a differentiated offering that solves their customer’s pain point, availability, and unmatched quality. Their customers know exactly what to expect when they hire Wilson to service their home. A nice addition to the company is being able to also attract the best talent in the industry because the technicians and specialists know who they are working for and why they come to work every day.

This is a very insightful and educational episode. I want to thank John Wilson for being a part of the show and sharing so much with the audience. Please click here to view the full interview:

I encourage you to take a look at Wilson Plumbing and Heating – here is the contact information:

The Wilson Companies: https://www.wilsonplumbingandheating....

John Wilson on X: https://x.com/WilsonCompanies

You can get in touch with John here on LinkedIn:
/ john-wilson-698a19205

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