Rebranding to Reflect the Infrastructure with Alex Chircop

The Business of Open Source

Alex Chircop, CEO of Ondat.io, joins me to talk about his company and their recent rebrand to reflect their shift to focus on some fundamental changes in the industry. With a changing persepective that mirrors the changes happening in cloud data and its uses, Alex and the teams at Ondat.io are staying ahead of the curve and implementing some institutional changes.

In this episode Alex goes into the details of their rebranding, and he discusses how they are shifting to answer what Alex calls the “infrastructural dilemma.” With the massive shift to cloud native that developers are making, and the requirements that are demanded by the adoption of these infrastructural demands, Alex and his team are staying in step with the larger community. Alex also discusses the “why” behind their drive to rebrand, and their determination to maneuver the concept of storage as server based into data services that are application centric.

Highlights:

• Alex’s introdcution and the rebranding of Ondat (00:29)
• What was happening inside Storage OS that drove them to rebrand (05:00)
• What it took to follow through a succesful rebranding (09:33)
• The feedback from the rebranding and branding as a personal choice (14:10)
• The teams coalescence around the new brand and landing on a name (18:57)
• Some advice for others who are looking to rebrand (22:33)
• What is next for Ondat and thier coming services (24:30)

Links:

Alex

• LinkedIn
• Twitter
• www.ondat.io