ATO Special Episode on Product Strategy with Elias Voelker

The Business of Open Source

In this last special episode of The Business of Open Source recorded at All Things Open, I spoke with Elias Voelker, VP North America for CheckMK. We talked a lot about product strategy; when CheckMK decided that they needed a clear strategy for deciding which feature goes in the open source project and which goes in the commercial version. Elias finished up the conversation by circling back on this issue: As an open source company, if you don't have a big enough difference between the value customers get from project and what they get from the commercial relationship... you won't survive.

Since Elias works in sales, we also talked about sales for open source companies. He said one of the most important questions in the context of open source is “why now?” Since many customers have been using the open source project successfully for years, this question is really important for uncovering what’s changed and why they are ready to buy at the moment.

We also talked about some cultural differences between selling in North America and selling in Germany, since while Elias is German (as is CheckMK), he leads sales in North America and therefore has some advice for European companies moving into the North American market.

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If you’re struggling to figure out your product strategy as an open source company, you might want to consider working with me. I help open source companies figure out how to differentiated themselves in the market, how to differentiate the product from the project and how to take advantage of the opportunities specific to being to a open source company.