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Why HSBC is banking on customer advocacy to drive long term, sustainable growth with Paul Richardson
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When? This feed was archived on April 06, 2025 17:07 (
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Manage episode 414322237 series 3482794
In this episode we spoke with Paul Richardson. Paul has spent over 20 years working at HSBC, and is now the Client Experience Director for Private Bank.
Paul explained why customer advocacy is such an important growth driver for HSBC and how they're using customer insights to inform product and service developments.
During our chat, Paul also discussed how they've added a more human element to customer feedback surveys, and more broadly, how businesses can strike the balance between a human led vs digital experience.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
61 قسمت
Why HSBC is banking on customer advocacy to drive long term, sustainable growth with Paul Richardson
بایگانی مجموعه ها ("فیدهای غیر فعال" status)
When?
This feed was archived on April 06, 2025 17:07 (
Why? فیدهای غیر فعال status. سرورهای ما، برای یک دوره پایدار، قادر به بازیابی یک فید پادکست معتبر نبوده اند.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 414322237 series 3482794
In this episode we spoke with Paul Richardson. Paul has spent over 20 years working at HSBC, and is now the Client Experience Director for Private Bank.
Paul explained why customer advocacy is such an important growth driver for HSBC and how they're using customer insights to inform product and service developments.
During our chat, Paul also discussed how they've added a more human element to customer feedback surveys, and more broadly, how businesses can strike the balance between a human led vs digital experience.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
61 قسمت
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