Episode 124: Why Personal Development Matters with Dee Clayton

The Business Awards Show

We learn little about vital life skills at school. Which is why personal development matters throughout your adult life. That's the message in today's episode with renowned NLP trainer, executive coach, and author Dee Clayton.

Dee shares with us her transformative journey from a high-flying marketing career with brands like Pizza Hut and Jacobs Creek to launching her own business Simply Amazing Training. An unexpected car accident became a turning point. It led Dee to discover the world of personal development, life coaching, and NLP. Her inspiring story of personal growth sets the stage for her estimable achievement of winning 34 awards, reflecting her dedication to excellence and growth.

That's why we delve into the critical role personal development plays in business growth. It is especially true for executives dealing with the pervasive "I'm not good enough" mindset. Dee and I discuss how this belief, while driving success, can also cause stress and imbalance, and explore alternative motivation strategies. Discover tools like Insights Discovery and Motivational Maps that help executives better understand themselves and enhance team dynamics. Our conversation also explores overcoming severe anxiety in public speaking and transitioning to more expansive executive coaching roles. These areas showcase the transformative power of personal development.

In addition, discover how entering business awards can be a powerful tool for self-assessment and industry recognition. Dee shares how engaging a bid writer and compiling case studies can not only boost confidence but also refine business strategies. As we reflect on the significance of accolades, both as career milestones and personal achievements, we again underscore the importance of continuous self-improvement.

{2:34} Dee's corporate career.

{4:36} Why she started her own business.

{8:21} Launching a business during a financial crisis.

{9:20} Leveraging presentation skills as a niche.

{9:45} The qualities Dee brings to the presentation arena.

{12:25} Using Insights Discovery personality profiles.

{13:56} Dee's books on presenting.

{16:20} Broadening her executive coaching.

{19:03} The motivation to enter business awards.

{21:54} The first awards she entered.

{22:16} Raising your profile through awards.

{23:17} Using PR from awards.

{25:17} The advice Dee would give her younger self.

{30:20} Dee's next twelve months.

{31:47} Being the first compere of the Best Businesswomen Awards.

Connect with Debbie at: https://thebusinessawardsshow.co.uk

Connect with Dee: https://simplyamazingtraining.co.uk/

Facebook: https://www.facebook.com/SimplyAmazingTraining

LinkedIn: https://www.linkedin.com/company/simply-amazing-training-ltd/

YouTube: https://www.youtube.com/channel/UCjPnDNbN9IzT5n67zfv3nMw

High Performance Presentations: https://www.amazon.co.uk/High-Performance-Presentations-Presentation-Communications/dp/1983684031/ref=sr_1_1?crid=1ZZRWO0V5VFTI&dib=eyJ2IjoiMSJ9.h6-0RilJYffFZOwVS5l1CiucV9OZdVzaKezohpNwuZk.DPOmGcnirjxlDOK8V6xI_WBxjOHiZzZUrEKHrC-AY0w&dib_tag=se&keywords=dee+clayton&nsdOptOutParam=true&qid=1729083522&sprefix=dee+clayton%2Caps%2C162&sr=8-1

Taming Your Public Speaking Monkeys: https://www.amazon.co.uk/Taming-Your-Public-Speaking-Monkeys/dp/1908372273/ref=sr_1_2?dib=eyJ2IjoiMSJ9.h6-0RilJYffFZOwVS5l1CiucV9OZdVzaKezohpNwuZk.DPOmGcnirjxlDOK8V6xI_WBxjOHiZzZUrEKHrC-AY0w&dib_tag=se&keywords=dee+clayton&nsdOptOutParam=true&qid=1729083584&sr=8-2