BI 314: The Story of SaaS Startup Crosschq with Mike Fitzsimmons

The Bright Ideas eCommerce Podcast | Proven Entrepreneur Success Stories

Have you ever been frustrated with a bad employee? Did you ask yourself, “How did I miss the red flags during screening?” How can you utilize LinkedIn lead gen examples when looking for employees best fit for your company? On the show with me today is Mike Fitzsimmons, CEO of software company Crosschq. Pioneering in human intelligence hiring, the company helps companies find the best talent by gathering direct insights from people and transforming them into predictive data. To see if this interview is for you, I recommend that you read the episode highlights below to get a quick overview of the topics I covered with Mike during our conversation. When you do, I think you'll quickly see that this episode is jam-packed with knowledge-bombs for using modern technologies to create the perfect match between companies and talents. Watch the video above, read the transcript, or listen to the audio file below and benefit from the knowledge that Mike shares. Then leave a comment or question for him to answer. Questions I asked Mike: Part 1: Product overview + stats [02:06] What does your company do? [04:40] Who is your ideal customer? [05:07] What does the pricing model look like? [05:25] What is the average customer paying per month? [06:49] What year did you launch? [10:14] How many customers do you have? How many paid? [10:20] What is your MRR range? [11:47] What is your YOY growth rate? [13:00] How many employees do you have? [13:05] How much have you raised? [13:46] What advice would you give to others that are raising capital? Part 2: Growth Strategies [17:14] Tell me about your customer acquisition systems? [18:50] What is your best marketing activity? [26:35] What is your CAC? [27:43] How many months to get your money back? [28:16] What is the average LTV? [28:21] What is your churn per month? [30:01] What systems are you using for customer success? [30:49] What systems are you using to reduce churn? [31:05] What is one actionable item that a listener could put into action tomorrow? Part 3: Leadership & People [32:18] How have SOPs played a role in scaling your company? [34:29] Tell me about the systems you use to attract talent? [36:17] How many employees do you have? [36:21] How many are in sales & marketing vs engineering? [39:49] Tell me about the interview process? [43:40] Tell me about the systems you use for employee retention? Resources links can be found at https://brightideas.co/314/