Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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محتوای ارائه شده توسط Bernel Westbrook and Bernel WestBrook. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Bernel Westbrook and Bernel WestBrook یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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ep | 3 Using Your Network as Your Value - feat. Jonathan Davis
Manage episode 282482141 series 2852191
محتوای ارائه شده توسط Bernel Westbrook and Bernel WestBrook. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Bernel Westbrook and Bernel WestBrook یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Jonathan Davis has been in the event design industry for 16 years! He’s been featured in People Magazine, Essences and The Knot, and he’s created events for Oprah, Maya Angelo Prince and Lebron James. Having started out very young, he knows the importance of believing in your worth. That’s what we’re talking about today on Branded by Bernel. Thanks for tuning in!
Jonathan gathers inspiration from art, fashion, architecture and world travel. His high-end event design company CLUX, which operates in Charlotte, offers florals, events design and rentals, home staging and brand activations.
Jonathan Davis and Bernel Westbrook share their experiences as business owners and the progression they’ve had learning to educate their clients on the value of their services. This leads to finished projects and products that include the features that the clients care the most about.
Check him out here:
website: cluxinc.com
email: hybridfloral@yahoo.com
Instagram: @cluxjonathan
49 قسمت
اشتراک گذاریManage episode 282482141 series 2852191
محتوای ارائه شده توسط Bernel Westbrook and Bernel WestBrook. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Bernel Westbrook and Bernel WestBrook یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Jonathan Davis has been in the event design industry for 16 years! He’s been featured in People Magazine, Essences and The Knot, and he’s created events for Oprah, Maya Angelo Prince and Lebron James. Having started out very young, he knows the importance of believing in your worth. That’s what we’re talking about today on Branded by Bernel. Thanks for tuning in!
Jonathan gathers inspiration from art, fashion, architecture and world travel. His high-end event design company CLUX, which operates in Charlotte, offers florals, events design and rentals, home staging and brand activations.
Jonathan Davis and Bernel Westbrook share their experiences as business owners and the progression they’ve had learning to educate their clients on the value of their services. This leads to finished projects and products that include the features that the clients care the most about.
Check him out here:
website: cluxinc.com
email: hybridfloral@yahoo.com
Instagram: @cluxjonathan
49 قسمت
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The Branded By Bernel Podcast
Are you utilizing the tools available on free social media platforms to grow your business? Natasha Coyle jumped on TikTok before it blew up in the creative space and now teaches other creatives how to use video content to grow their brand on both Instagram and TikTok. In today's episode, she's sharing that journey and highlighting how you can start serving your audience through video! Branded by Bernel Podcast is brought to you by Bernel Westbrook, lead designer and founder of Branded by Bernel, a design studio dedicated to building strong brands and Showit websites for creative entrepreneurs. Review full show notes and transcript at brandedbybernel.com/podcast. Connect with Natasha natashacoylephotography.com instagram.com/natashacoylephotography Connect with Bernel brandedbybernel.com instagram.com/brandedbybernel…
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The Branded By Bernel Podcast
1 ep | 44 Growing Your Photography Business By Breaking Into An Untapped Market feat. Rob Greene 27:44
Are you ready to break out of your comfort zone and grow your photography business? For Rob Greene, that's exactly what happened when he broke into an untapped market in the photography industry. By saying yes to photographing a group of college seniors at his local university, he completely changed the trajectory of his business. Listen in as he shares what that journey has looked like and how he has built a thriving business around photographing college seniors, despite having nothing in common with them. Branded by Bernel Podcast is brought to you by Bernel Westbrook, lead designer and founder of Branded by Bernel, a design studio dedicated to building strong brands and Showit websites for creative entrepreneurs. Review full show notes and transcript at brandedbybernel.com/podcast. Mentioned in this Episode The College and Sorority Course Connect with Rob square8studio.com square8studio.com/podcast instagram.com/square8studio facebook.com/square8studio Connect with Bernel brandedbybernel.com instagram.com/brandedbybernel…
Building a business with intention is the key to creating a unique, thoughtful, and successful brand. When Akua Konadu and her mom decided to build a gift boxing brand, they knew that it would be created with that intenionality. Ama and Akua is a mother-daughter, black-owned, inclusive gift box brand containing products from BIPOC and LGBTQ+ creators. In today's episode, Akua takes us on that journey, shares the types of products her gift boxes contain, but most importantly, tells us about the creators behind those boxes! Branded by Bernel Podcast is brought to you by Bernel Westbrook, lead designer and founder of Branded by Bernel, a design studio dedicated to building strong brands and Showit websites for creative entrepreneurs. Review full show notes and transcript at brandedbybernel.com/podcast. Today's episode is brought to you by Ama and Akua, an inclusive gift box brand! Get 10% off your first order with code BERNEL10 at amaandakua.com.…
Launching is stressful and it isn't easy, but today I'm spilling the tea on how I prepared for a profitable launch! Listen in as I share how I got ready to launch my Showit Template Shop, how I projected my profit, and the channels I used for marketing! Branded by Bernel Podcast is brought to you by Bernel Westbrook, lead designer and founder of Branded by Bernel, a design studio dedicated to building strong brands and Showit websites for creative entrepreneurs. Review the full show notes and transcript at brandedbybernel.com/podcast Mentioned in this episode: Branded by Bernel's Showit Template Shop Thrivecart Shopify Thinkific Kajabi…
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The Branded By Bernel Podcast
Building a business isn't easy, but imagine what it's like to do it while still in school! In today's episode, Hope Taylor and Reed Gallagher of The Junior Collective join us to share their journey to starting a successful business while in high school! Listen in as they share how young entrepreneurs can build businesses while still maintaining the fun experiences of being a teenager! Branded by Bernel Podcast is brought to you by Bernel Westbrook, lead designer and founder of Branded by Bernel, a design studio dedicated to building strong brands and Showit websites for creative entrepreneurs. Review the full show notes and transcript at brandedbybernel.com/podcast…
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The Branded By Bernel Podcast
Are you standing out as a small business owner? With over 5 million new businesses being created every year, Natalie Franke believes in a holistic and intentional approach to branding for small businesses. In today's episode, Natalie joins us to share about her recent rebrand, how she approached it with intentionality, and how small businesses can get their messages out there in 2023! Branded by Bernel Podcast is brought to you by Bernel Westbrook, lead designer and founder of Branded by Bernel, a design studio dedicated to building strong brands and Showit websites for creative entrepreneurs. Review full show notes and transcript at brandedbybernel.com/podcast Connect with Natalie https://nataliefranke.com/ https://www.instagram.com/nataliefranke/ https://twitter.com/nataliefranke https://www.tiktok.com/@smallbiznatalie https://www.linkedin.com/in/nataliefranke/…
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The Branded By Bernel Podcast
What if there was a tool that could build your audience, grow your business, and open the door for additional monetization? In this episode, John Branch IV joins me to share how he's integrated Youtube in his business to do all of that! Listen in as he explains how Youtube drives his audience to his brand, allows him to book more speaking gigs, and collaborate with paid partnerships and sponsorships too! Branded by Bernel Podcast is brought to you by Bernel Westbrook, lead designer and founder of Branded by Bernel, a design studio dedicated to building strong brands and Showit websites for creative entrepreneurs. Review full show notes and transcript at brandedbybernel.com/podcast Check out some of John's affiliate links: Get amazing Photography Education to Help You Start Your Photography Business Like the look of John's photos? Here's the preset he personally uses on every photo he edits. HoneyBook for Client Management + Online Contracts (50% off of your account!) Lightroom Classic + Lightroom CC for Photo Editing Bench Accounting to Manage Business Income (30% off of 3 months!) Backblaze to Backup Data VidIQ for Youtube content and tag research Artlist Epidemic Sound Connect with John https://jbivphotography.com/ https://www.youtube.com/jbivphotography https://www.instagram.com/jbivphotography/ Connect with Bernel brandedbybernel.com instagram.com/brandedbybernel…
Do you have pretty, yet purposeful visual assets for your brand? What if we could build them by the weekend? I've teamed up with Jodie Brim to bring you a new workshop: Website by the Weekend! During this three-day workshop, you'll get a branding mini session, a website build, and education to help you in marketing your brand! In this episode, we're spilling all the details of our upcoming workshop, why you need to join us, and how you can sign up! Branded by Bernel Podcast is brought to you by Bernel Westbrook, lead designer and founder of Branded by Bernel, a design studio dedicated to building strong brands and Showit websites for creative entrepreneurs. Review full show notes and transcript at brandedbybernel.com/podcast Mentioned in this episode Website by the Weekend Connect with Jodie jodiebrim.com instagram.com/jodiebrim Connect with Bernel brandedbybernel.com instagram.com/brandedbybernel…
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The Branded By Bernel Podcast
1 ep | 37 Showing Up Visually & Developing Your Own Style on Social Media feat. Dr. Sandra Colton-Medici 32:09
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The Branded By Bernel Podcast
Making money is fun, but spending it can be even more exciting, especially when you're investing thoughtfully and wisely in your business. In today's episode, Madison Brown joins us to explain how a bookkeeper can help guide you in your investment decisions, but also how she encourages her clients to make decisions when it comes to spending money as a business! The Branded by Bernel Podcast is brought to you by Bernel Westbrook, lead designer and founder of Branded by Bernel, a design studio dedicated to building strong brands and Showit websites for creative entrepreneurs. Review full show notes and transcript at brandedbybernel.com/podcast Connect with Madison Brown www.madisondearly.com @madisondearly Connect with Bernel brandedbybernel.com instagram.com/brandedbybernel…
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The Branded By Bernel Podcast
Did you have some serious FOMO in November of 2022 when you saw how much fun we had at Spark, the conference hosted by Showit? I would love to see you at the next one, which is why I've brought on Cassie Jones to share all about the heart behind not only Spark, but Showit as well! Listen in to hear when the next conference will be, what you can expect, and how to snag a ticket! The Branded by Bernel Podcast is brought to you by Bernel Westbrook, lead designer and founder of Branded by Bernel, a design studio dedicated to building strong brands and Showit websites for creative entrepreneurs. Review full show notes and transcript at brandedbybernel.com/podcast Connect with Cassie & Showit showit.co spark.showit.co Connect with Bernel brandedbybernel.com instagram.com/brandedbybernel…
As we approach a new year, we tend to reflect on the previous year, what we loved and what we hated, then explore the possibilities of what we want out of the new year. For many business owners, we do this intentionally with our businesses, but have you considered what this looks like for your online home? Yes, I'm talking about your website! In today's episode, I'm sharing 5 ways to prep your website for the new year! The Branded by Bernel Podcast is brought to you by Bernel Westbrook, lead designer and founder of Branded by Bernel, a design studio dedicated to building strong brands and Showit websites for creative entrepreneurs. Review full show notes and transcript at brandedbybernel.com/podcast…
Are you hesitant to explore the technology of your business? Maybe it makes you nervous to learn something new or speak tech lingo—today's guest is removing those fears! Dawn Richardson of Tech Savvy Creative joins us to share why making technology accessible and simple for creatives is so important to her! Listen in as she highlights what you should be looking for in your business in both your gear and your programs! The Branded by Bernel Podcast is brought to you by Bernel Westbrook, lead designer and founder of Branded by Bernel, a design studio dedicated to building strong brands and Showit websites for creative entrepreneurs. Review the full show notes and transcript at brandedbybernel.com/blog. Connect with Dawn techsavvycreative.com instagram.com/techsavvycreative tiktok.com/@techsavvycreative https://www.youtube.com/channel/UCDhbJ2fF3vZUSwF10j2v8NQ…
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The Branded By Bernel Podcast
We're back! Season 3 of The Branded by Bernel Podcast is launching December 10th, 2022! Listen in to hear a teaser of some of the first few episodes! Make sure you've hit that follow or subscribe button on your favorite podcast player to get notified each week as we air new episodes!
Are you prioritizing taking time off from your business to focus on you? I just returned from my summer sabbatical in Greece and one of the biggest questions that kept showing up in my DMs were about how I prepared my business for an extended period of time off. In this special bonus episode, I'm sharing just that— how I prepare my business for my annual sabbatical and winter break! The Branded by Bernel Podcast is brought to you by Bernel Westbrook, lead designer and founder of Branded by Bernel, a design studio dedicated to building strong brands and Showit websites for creative entrepreneurs. Review full show notes and transcript at brandedbybernel.com/blog…
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Player FM - برنامه پادکست
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