Building a lingerie empire; with TheBraGirl's Bukola Adedeji

The Brand is Female

In this episode, we explore the entrepreneurial journey of Bukola Adedeji, the visionary founder behind TheBraGirl brand, who is transforming the way women think about their undergarments. Bukola’s mission is to empower women to use their bras not just as functional items, but as tools for genuine self-expression and confidence.

With a background in dressmaking and personal experience as a woman with a fuller figure, Bukola has turned a personal challenge into a thriving Calgary business. She recognized a gap in the market for bras that provide both comfort and style, particularly for women who struggle with adequate breast support. Her expertise in designing and styling specialty bras has made her a go-to authority in the lingerie space, but it’s her ability to connect with the real, everyday challenges women face that sets her apart.

This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale