Telling a Brand Story Through Photography

The Brand Collaborative Podcast

In this engaging episode, we sit down with Gabriel Garcia, a true Renaissance spirit with a heart as big as his imagination. Although he hails from the vibrant city of San Antonio, Gabriel's upbringing was marked by a unique duality, spending formative years in the rich cultural tapestry of South Carolina. This diverse background infused him with a distinctive perspective that would later shape his creative journey. Gabriel's early professional life was firmly rooted in the world of construction, where he honed his skills for over a decade.

However, it was a moment of creative epiphany that led him to boldly shift gears and pursue a career in photography. Over the past ten years, he has mastered the art of visual storytelling, leading to the creation of Summit Creative Group, a thriving agency dedicated to crafting compelling content and innovative brand strategies. Gabriel and his team serve as digital storytellers, helping businesses, organizations, and individuals make their mark in the ever-evolving digital landscape.

Beyond his entrepreneurial endeavors, Gabriel Garcia's commitment to nurturing the creative community is truly remarkable. As the creative director of SA Creatives, he spearheads a vibrant initiative that brings artists and visionaries together, fostering a sense of unity through art and culture. Through creative meet-ups and events, SA Creatives provides invaluable support to budding talents while celebrating the vibrant tapestry of creativity that thrives in San Antonio. Tune in to this episode to discover how Gabriel Garcia's journey serves as a testament to the transformative power of creativity and community.

Connect with Gabriel:

Website - https://summitcreative.group/

Instagram - https://instagram.com/sa.creatives

LinkedIn - https://www.facebook.com/creativebysummit

Topics covered:

6:55 – Gabriel’s journey from construction to photography, driven by a chance opportunity and a passion that evolved into a career.

22:05 – Best practices and rules for integrating stock photos and AI-generated visuals that should align with core values and how to adapt for different campaigns.

35:42 – Why personal connections and shared interests can lead to valuable collaborations in business and creativity.

41:25 – The importance of giving more than taking in business and building confidence in oneself and clients through pro bono work and mentoring.