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Elevating the voices of product experts — Tom Stockham of ExpertVoice
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محتوای ارائه شده توسط KCPW. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط KCPW یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
The Bottom Line – Tom Stockham, CEO of ExpertVoice (formerly Experticity), describes how his company helps consumer brands—such as TOMS Shoes, Purina and Skull Candy—identify category-specific experts within their brand who can provide personalized product recommendations to consumers. Tom also talks about the legacy of his father, Thomas G. Stockham, Jr. who is remembered as the father of…
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