Hope Ndaba - Senior Communications Executive, Pan Macmillan - The Age of the "Litfluencer"

The BookMachine Podcast: Conversations in Publishing

We are living in the age of the “Litfluencer”, with influencers forming a key part of publishing marketing and communications strategies. Hope is immersed in online book spaces and has cultivated relationships with influencers that have led to successful campaigns, such as for Julia May Jonas’ Vladimir and Booker Prize-nominated Maps of Our Spectacular Bodies by Maddie Mortimer. With the boom in Picador titles on bookstagram in Spring 2022 including Drake-gate, and titles reaching as far as Nicola Sturgeon, Hope shares their insight into their role and how they work with influencers.

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