Andrew Wright- SureFire

The Big Tex Ordnance Podcast

In this episode, we are joined by Aaron Wright from SureFire to provide an insider's perspective on new products like the RC3, manufacturing processes, sales trends, and future innovations coming down the pipeline. They dive into the engineering behind increasing lumen output, priorities in the product roadmap, and how SureFire approaches decisions around meeting diverse customer needs and use cases. From reminiscing about early laser products and classic flashlight models to previewing upcoming releases, the crew's camaraderie and passion for advancing equipment for LE/military end-users comes through while addressing misconceptions and clarifying past choices. Those looking for an informed conversation around mission-critical accessories from an experienced crew will appreciate the dynamic discussion.
Find out more at Bigtexordnace.com or BTOgear.com
Thanks to SureFire
Opening banter about travel and Houston airport
SureFire Company History (00:10 - 00:19)
Started as Laser Products in 1979, shifted to flashlights and brand change
Andrew & Aaron's Backgrounds (00:19 - 00:31)
How they got involved with SureFire, Andrew in marketing and Aaron in sales
Manufacturing Discussion (00:31 - 00:53)
What products are made in-house vs outsourced, changes during COVID
Muzzle Devices (00:53 - 01:13)
Popularity of different models, myths around 3-prong vs 4-prong
Backpressure & RC3 (01:13 - 01:33)
Origins of low backpressure design work, benefits and tradeoffs
Pricing on RC3 (01:33 - 02:03)
Complex manufacturing processes that drive cost
Future RC3 Models (02:03 - 02:23)
7.62 and other variants coming down the pipeline
Flashlight Questions (02:23 - 03:13)
Most popular models, advances in output, reintroducing old designs
Wrap Up & Sign Off (03:13 - END)

Find out more about the Big Tex Ordnance Podcast at bigtexordnance.com