Episode #151: Robin's Riff on “Why Expertise Isn’t Enough to Secure a Book Deal”

The Author's Corner

Summary:

A common misconception among aspiring authors is that their years of expertise are enough to secure a book deal.

While expertise is needed, it is not the sole criterion for impressing agents and traditional publishers.

In Episode #151 of The Author’s Corner, Robin Colucci discusses why expertise alone is not enough to secure a traditional book deal and points out the key players in the decision-making process: literary agents and traditional publishers. Listen in to unravel the intricacies of securing a traditional book deal beyond mere expertise as we navigate the essential role of uniqueness, platform, and audience engagement in the publishing landscape.

Key takeaways:

• Why expertise alone is not enough to secure a traditional book deal
• The importance of providing proof to agents and publishers
• The main goal of a book proposal
• Developing a strong platform
• Demonstrating sales capability
• And more!

About Robin Colucci:

Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.

Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.

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