44. My brand story in 15 minutes a day. Part 2 - The Problem

The Authentic Marketing Podcast

To make the story interesting, focus on your hero's problem.
Problems are where your story begins. When a customer has a problem, you have something you can solve.
In this second episode of our build-your-own story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you can uncover and define the problem that your customers struggle with in just 15 minutes.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):

wantauthentic.com/brandscript

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
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فصل ها

1. 44. My brand story in 15 minutes a day. Part 2 - The Problem (00:00:00)

2. Overview (00:00:02)

3. Introduction (00:00:34)

4. Coaching session (00:01:45)

5. Plan of action (00:12:58)