Financial Matters: Behavioral biases.

The Aubrey Masango Show

We are talking behavioral biases. We like to think we’re rational human beings, but the truth is, we all have biases that shape our decisions about people, politics, opportunities, and yes, even our finances. Our minds are prone to a host of cognitive and emotional biases that lead us to think and act irrationally. These biases can often result in flawed conclusions and suboptimal financial decisions.

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