Building Trust With People That Have Never Heard Of You, With Frannie Wilson

The Art of Online Business

Get ready for a deep dive into what really makes a brand work, far beyond the usual logos and color schemes. Frannie Wilson, co-founder of Ampersand Studios, is here to shed light on common misconceptions and big mistakes in branding a company or personal brand.

Watch the previous episode with Frannie Wilson, “How She Built An Online Branding Business”

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Frannie’s Links:

• DM Frannie: https://www.instagram.com/frannie_pack/
• Take the What is your BRAND Persona quiz
• Listen to Frannie's podast: Something Businessy podcast

فصل ها

1. The Importance of Branding Strategy (00:00:00)

2. Defining Brand Voice for Successful Branding (00:11:56)

3. Brand Identity Through Visuals and Voice (00:23:10)

4. Brand Personality and Content Fun (00:30:27)

5. Engaging Brand Experience Through Instagram (00:35:14)