#611: Optimizing e-commerce content with Ashlyn Fulton, D'Addario

The Agile Brand with Greg Kihlström®

Is your e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation and management could be the key to unlocking both customer engagement and business growth.

I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of the world’s leading brands and hearing all about Optimizely’s platform and how it enables 1:1 personalization, streamlined content operations, and incorporates the latest generative AI features.

Today we’re diving into the role of strong content creation and optimization in e-commerce with Ashlyn Fulton, Senior Digital Content Manager at D’Addario & Company, which operates in over 130 countries and has over 5,000 SKUs available online.

We’ll discuss the unique challenges of content for both D2C and B2B e-commerce, the impact of generative AI, and how platforms like Optimizely are shaping the future of e-commerce content management.

RESOURCES

D'Addario & Company website: https://daddario.com

Optimizely website: https://www.optimizely.com

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