#723: Building loyalty across different generations of travelers with Jeff Zotara, arrivia

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

If you had to pick one of the biggest challenges facing CMOs today, how high on your list would customer loyalty be?

Agility requires a deep understanding of your customer and the ability to adapt to their ever-changing needs and expectations. It also requires a willingness to experiment and learn from failures, quickly iterating on strategies and tactics.

Today, we're going to talk about the evolving landscape of travel loyalty programs and how brands can best engage with different generations of travelers, particularly in the face of changing economic conditions and emerging generational trends.

To help me discuss this topic and other highlights from arrivia’s Loyalty and the Changing Traveler report, I'd like to welcome, Jeff Zotara, Chief Marketing Officer at arrivia.

About Jeff Zotara
Jeff Zotara is the Chief Marketing Officer of arrivia, a travel technology company providing travel loyalty, booking, and marketing solutions to consumer-facing companies that want to deliver exceptional value to customers, uncover new revenue streams, and drive growth through exciting travel rewards and member benefits. With more than two decades as a strategic and operational marketing leader, Jeff is focused on driving growth and marketing technology across brands and providing the best member experience at the intersection of travel and tech.
Jeff Zotara on LinkedIn: https://www.linkedin.com/in/jeffzotara/
Resources
arrivia: https://www.arrivia.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
Get a copy of arrivia's Loyalty and the Changing Traveler report: https://resources.arrivia.com/report-survey-loyalty-changing-traveler
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Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
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