Harnessing New Partnerships: The Power of Program Segmentation

The Affiliate Marketing Podcast

This week on the Affiliate Marketing Podcast, Lee-Ann interviews Marthe Berlin the Regional Vice President of Publisher Development at Impact.com. They discuss Marthe's journey in affiliate marketing and the importance of program segmentation. They also talk about the challenges of scaling affiliate programs and share tips for successful outreach and partnership building.
Visit the PXA Academy for lots of resources relating to partner segmentation – simply click here.
Listen to find out more about:

• Focus on finding the five that bring results
• Scaling affiliate programs: Challenges and tips
• Strategic approaches to affiliate recruitment

Key segments of this podcast and where you can tune in to go direct:
[08:05] Importance of Program Segmentation
[11:44] Challenges and Tips for Scaling Programs
[29:26] Scoping Partners
Download the Affiliate Marketing Podcast Kit
ELEVATE Summit 2024 – LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:

• Full two-day conference and keynote speaker line-up (Learning from the best in the industry)
• Access to specific Masterclasses helping you level up your performance and skills development
• Lunch and Refreshments FREE on both days
• Networking and Exhibitor Area
• Matchmaking meet-ups
• A Social Networking party

Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.
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