Jazzin' it up with Verve Records, James Krents

The Accutron Show

When impresario Norman Granz launched Verve Records in late 1955, he couldn’t have come up with a better word connoting vigor, spirit and enthusiasm in the jazz world. By launching the careers of artists such as, Ella Fitzgerald, Nina Simone, Stan Getz, Bill Evans, Billie Holiday, and Oscar Peterson, among others the groundbreaking Verve Records has brought “The Jazz Of America” into millions of homes around the world. In this episode of The Accutron Show, our hosts talk to James Krents, Executive Vice President of Verve Records about the "meaning" and evolution of jazz from its roots until today.

Episode HIghlights

5:58 Music is being consumed more than ever. For the younger generations, music is a bit periferal, they listen to it while they are doing other things. While in the past, listening to music was a primary activity, where you could also read the liner notes.

22:40 This year and a half, its been very hard for jazz musicians to make a living. Without the live side, most of the artists cannot live off of the sale of their music.

31:15 There are some many sites that explore the style of jazz iconic personalities like Miles Davis, Ella Fitzgerald, Louis Armstrong and many more. These artists gave a lot of importance to their look and style.

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