215 | How to Grow on TikTok / Become the CEO of Boundaries with Dr. Janine Kreft

The 6-Figure Freelancer Podcast | Freelancing | Entrepreneurship | Clients | Finances | Motivation | Personal Development | Mindset

Today’s guest is Dr. Janine Kreft. Janine is a former ballet dancer turned psychologist who has experienced tremendous growth on TikTok through her unique take on creating healthy boundaries.

When Janine left the world of ballet, she found the transition very challenging. It caused her a lot of confusion, frustration, and panic, and ultimately led to depression that she sought therapy for. Seeing how life-changing therapy could be, Janine went on to study clinical psychology and she’s now working for the VA as a telehealth psychologist.

Though she never felt quite at home on Instagram, she immediately took to TikTok. And it’s not just about entertainment. Janine uses her TikTok channel to help people better navigate relationships and boundaries through engaging content. And it’s really taken off.

In today’s episode, Janine talks about how she grew from zero to 303,000 followers on TikTok in the first five months of 2020. We also dive into how you can become the CEO of boundaries.

"You can't just mimic or be someone else. There's only one you, as cliche as that sounds. And so in order to cultivate that inner knowing, one has to get quiet and go inward and truly seek answers from within for how to show up and what's going to truly fulfill them.” ~ Janine Kreft

Main Takeaways

• On TikTok, you have such dramatic constraints on your time, that you have to be very mindful of the content you put into your videos. Give people a bite-sized amount of information that grabs their attention.
• You don’t need high-tech equipment or high production value in order to be seen on TikTok. The playing field is very level compared to other social media channels.
• Be clear about your intent and content on TikTok from the beginning. The algorithm gets to work quickly so the content you put out early will have an impact on the people who see your videos.
• TikTok can be a great way to do user research. It can help you understand what types of information or products your audience would be interested in.
• Boundaries are not personal. They're not about other people. It's about how you show up. If you’re not taking care of yourself, you’ll have nothing left to give at some point. It's important for us to normalize boundaries in that regard, to not see it as a personal attack.

Links

• Janine on TikTok
• Janine on Instagram
• The Chicago Stress Relief Center
• Gary Vaynerchuk
• Charlie D’Amelio
• Dr. Julie Smith on TikTok
• Amanda Bucci

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