#68: The Premium Product Conundrum

That Will Never Work

محتوای ارائه شده توسط Marc Randolph. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Marc Randolph یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

2y ago 34:07

MP3•خانه قسمت

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 25, 2022 07:21 (2y ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

How earth friendly are the so-called “earth friendly” products? In the opinion of this week’s guest Justine Potashnik - not very.

But she believes she has the answer in her Advanced Soapberry Formula, derived from Himalayan tree nuts.

A product like this has a higher cost to create than its competitors, which has her at a juncture - should the company take a lower margin to get onto shelves faster or focus on being premium?

Listen in for Marc’s tips on how to make the pivotal decisions in your product sales strategy when entering a crowded market.

Want a deeper dive into the topics discussed in today’s show? The paperback edition of Marc’s international best-seller That Will Never Work is out now in bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182

Want to be a guest? Head to Marcrandolph.com. While you’re there, sign up for Marc’s newsletter.

Feeling social?

Tw: @mbrandolph

IG: @ThatWillNeverWork

LinkedIn: Marc_randolph

Marcrandolph.com

73 قسمت