#54: The Boutique Approach to Taking on the Big Box Stores

That Will Never Work

محتوای ارائه شده توسط Marc Randolph. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Marc Randolph یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

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Stephanie’s cracked the hardest part – her Austin, TX, designer boutiques have seen record growth this past year despite the pandemic. She knows for a fact she’s taking sales away from the big hitters like Nordstroms, Revolve and Amazon - her customers just prefer the personal touch she brings to the sales experience.

But now that she’s setting her sights on expanding into other cities she’s got a hurdle to overcome – if the reason her clients love Estilo is because the experience feels so unique, is that something that’s even scalable?

Listen in on this lively discussion as Marc workshops fascinating strategies for how to scale uniqueness.

Want to take a deeper dive? The paperback edition of international best-seller That Will Never is out now in all good bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182

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