Test. Optimize. Scale. Episode #125 “Harness your team to create efficient processes to propel your brand" W/Katy Trost

Test. Optimize. Scale.

My guest is Katy Trost! Katy Trost is an esteemed coach and advisor to tech CEOs in London and New York City, specializing in helping them become more effective leaders and cultivate healthy organizations, particularly during periods of growth like Series B and beyond. Her impressive client portfolio includes companies backed by prominent investors such as SoftBank, First Round Capital, Primary Venture Partners, Felix Capital, Octopus Ventures, Inflexion, Maven, and others. Katy serves as a coach and judge for renowned programs like Tech Nation Future Fifty, Upscale, Octopus Ventures, Techstars, Harvard Alumni Entrepreneurs, PwC Fintech, and the Mayor of London Mentoring Program, in addition to her advisory roles with various startups.

With a global perspective honed through years of travel and experience in the US tech ecosystem, she expanded her consultancy to the UK. Katy holds an Executive mini MBA from the London School of Business and Finance (LSBF), PCC accreditation from the International Coach Federation (ICF), and certifications in leadership methodologies, including iPEC, Workboard™ OKRs, and Gazelle's Scaling Up™ framework, which has propelled countless firms worldwide to successful scaling. She has also completed programs like the Financial Times Board Director Program and the Nedx Board Alliance Program.

Katy's impactful work has been featured in prestigious publications such as Forbes, Success Magazine, The Org, Thrive Global, and others, and she collaborates with organizations like WeWork, Soho House, Home Grown, and Quinnipiac University to deliver training on business, leadership, and high-performance psychology.

Social and Website: Linkedin: https://www.linkedin.com/in/katytrost/

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