Test. Optimize. Scale. #137 "Scale in similar communities to obtain a greater ROI” W/Jason Wood

Test. Optimize. Scale.

My guest is Jason Wood! Jason is the majority owner of one of the most innovative digital marketing firms in the United States, Specificity, Inc. Specificity is an avant-garde digital marketing strategy firm which constantly seeks and deploys new digital marketing technology and implementation tools - tools for enabling simple add deployment and measurable campaign results. Specificity is an incubator for technology start-ups in the digital marketing arena.

Already, Specificity maintains four portfolio digital marketing companies all offering new and unique ways to reach hyper-focused audiences to boost sales for clients. The first, pickpocket, is a fully automated, self-serve, platform which includes programmatic digital marketing. This entity competes and improves upon the products offered by the social media platforms by delivering marketing to a dramatically more granularly targeted audience. Pickpocket allows users to improve client conversions with only four clicks - measurable increased ROI coupled with easy campaign implementation. Additionally, customers completely control the spend level, campaign duration and audience size without contractual obligations.

Jason studied Marketing at the University of Missouri while on a full athletic scholarship before transferring to Southwest Missouri State University. After college, Wood immediately began a sales career. It was in Springfield, Missouri whereby Wood’s passion for sales and marketing flourished, catapulting him into the business world.

Wood earned countless sales awards throughout his career. In fact, he was the top performing salesperson for every company for whom he worked. Wood’s entrepreneur background is just as impressive. At 44 years, Wood has successfully owned and operated an automotive lift company, two sales/marketing consulting firms, a digital marketing firm and now leads Specificity, a company that Jason and his team have taken public.

In summary, Jason Wood is known for his fast thinking, brilliant marketing strategies and advanced technology solutions. Wood enjoys golf, tennis and time with his family. He is also a loyal Kansas City Royals and Chiefs fan.

Social and Website: Company LinkedIn: https://www.linkedin.com/company/specificity/ Personal LinkedIn: https://www.linkedin.com/in/jasonawood1/ Website: https://www.specificityinc.com/

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