How Mars Uses AI and Platforms to Scale Value Across Brands

Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)

At Mars, digital services must feel shared and personal at the same time. In this episode, Peter High speaks with Marina Bellini, President of Global Services and Digital Technologies at Mars. With over 150,000 associates across 70+ markets, Mars spans industries from pet care and veterinary services to food and confectionery. Marina oversees shared services, enterprise technology, and Mars’ digital transformation.

She discusses her first six months in the role, how Mars blends scale with customization across business units, and the company’s accelerating use of product operating models, data platforms, and GenAI. Marina also shares how Mars’ family-owned, fifth-generation culture drives long-term thinking and responsible innovation.

Key topics include:

• Mars’ digital and AI platform strategy (MAX)
• Product model adoption and agile scaling
• Tailoring global services for local business needs
• Culture, principles, and shared services as enterprise glue
• GenAI use cases across pet health and marketing