Building Your Online Brand: Gender, Authenticity and Vulnerability in Business

Techish

This week, Techish hosts Abadesi and Michael talk about the challenges of promoting yourself on social media while staying authentic. They dive into gender norms, entrepreneurship, pricing strategies, and balancing personal vs. business branding—all while navigating the pressures of social media.
Chapters
00:00 Promoting yourself on social media
09:50 Zero to a million: How to make (and keep) money as an entrepreneur
17:35 Building a personal vs business brand
21:15 Navigating social media, vulnerability, and business exposure as a woman
Extra Reading and Resources
- PLANTMADE is one of the 100 fastest growing businesses in the UK [Sunday Times].
- PLANTMADE founder: Ama Amo-Agyei (@amaa__official)
- Simmer Eats' healthy ready meals deliver filling dinners for the busy and the buff [GQ]
- Simmer co-founders: Simmy Dhillon (@simmydhillon_) and Jhai Dhillon (@jhaidhillon)

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Disclaimer: The information provided in this podcast episode represents the personal opinions and experiences of the presenters and is for informational and entertainment purposes only. It should not be considered professional advice. Neither host nor guests can be held responsible for any direct or incidental loss incurred by applying any of the information. Always do your own research or seek independent advice before making any decisions.

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