EP. #251-01-GlassView video advertising game changer

Tech Zone With Paul Amadeus Lane

GlassView recently announced is making a strategic investment in brain health startup Cogwear to advance a new neuromarketing headband. The patent-pending device, designed to look and feel like a comfortable athletic headband, senses emotions and other physiological feedback directly from the brain in real time. It can gauge audience affinity for products and brands shown in digital video advertisements, so that advertisers can optimize creative content
My Guest, James Brooks, CEO of GlassView, the world’s largest independent video distribution platform, that works with some of the largest brands in the world, including Apple, Lyft, Unilever, and more