))
PepsiCo’s Kate Garner On Consumer Insights’ Evolution
Manage episode 360185704 series 3312337
محتوای ارائه شده توسط CGT. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط CGT یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
There may be no bigger priority for both retailers and consumer goods companies today than access to consumer insights, and PepsiCo has stood up its own data analytics practice known as Pepviz to seize this opportunity. In this episode of Tech Transformation, we’re talking with Kate Garner, SVP of marketing, demand accelerator, at PepsiCo about some of their latest findings, how the company's use of technology has evolved, and how it's helping them develop more collaborative retail relationships.
Listen to learn:
- How the use of technology at PepsiCo has evolved over the last 20 years
- How Pepviz is helping retailers leverage consumer insights for market share and revenue growth
- How they share these insights across the PepsiCo organization
- How PepsiCo overcomes some of the challenges associated with data democratization
- What’s next for Pepviz and what Garner sees as the future of retail
- The potential of generative AI within consumer goods and retail
52 قسمت
اشتراک گذاری
