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Kellogg’s Charisse Hughes and Lesley Salmon On DTC, Data & All Things Analytics
Manage episode 331771922 series 3312337
محتوای ارائه شده توسط CGT. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط CGT یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
When you’re one of the largest CPGs in the world, understanding consumers has become more important than ever. For Kellog’s, this means leaning into such technologies as artificial intelligence and machine learning, and connecting the dots between their data across all channels.
In this episode of Tech Transformation, CGT Senior Editor Lisa Johnston talks with Charisse Hughes, SVP and Chief Brand and Advanced Analytics Officer, and Lesley Salmon, SVP and CIO of Kellogg Company, about what they’re seeing when it comes to today’s consumer behavior changes and how they’re using data and technology to prepare for the consumer of tomorrow.
Listen to learn:
•How Kellogg’s is preparing for the consumer of 2035
•What personalization means to Kellogg’s and how it prevents it from becoming a buzzword
•How it's experimenting with DTC
•Where it sees the future of CPG commerce
•Where it’s using artificial intelligence and machine learning
•The consumer data that’s important to Kellogg’s
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