Gogo SqueeZ CMO Mark Edmonson On Building Data Foundations

Tech Transformation

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Before The Chorus

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33:58

On June 25th 2025, in collaboration with Open Folk, we presented our first ever live interview event in Los Angeles. As Open Folk put it: "In These Lines is a live event where three artists each bring one song — not just to perform, but to explore. They sit down with Sofia Loporcaro, host of Before The Chorus, to talk about where the song came from, what it meant to write it, and what it still holds. Then they play it. Just the song, and the truth behind it." Find Open Folk on Instagram: @openfolkla Find Gaby on Spotify: https://open.spotify.com/artist/0K9pSmFx0kWESA9jqx8aCW?si=Wz4RUP88Qlm_RKs7QTLvWQ On Apple Music: https://music.apple.com/us/artist/gaby-moreno/472697737 Instagram: https://www.instagram.com/gaby_moreno/ Find Lily on Spotify: https://open.spotify.com/artist/0p0ksmwMDQlAM24TWKu4Ua?si=Bmdg-uIUTHu-zRUc_dqL3g On Apple Music: https://music.apple.com/us/artist/lily-kershaw/526884610 Instagram: https://www.instagram.com/lilykershaw/ Find James on Spotify: https://open.spotify.com/artist/3u50TPoLvMBXNT1KrLa3iT?si=OoLoq7ZTRZyUiytQcz0FsQ On Apple Music: https://music.apple.com/us/artist/james-spaite/905076868 Instagram: https://www.instagram.com/jamesspaite/ Subscribe: ⁠⁠⁠⁠⁠⁠⁠https://beforethechorus.bio.to/listen⁠⁠⁠⁠⁠⁠⁠ Sign up for our newsletter: ⁠⁠⁠⁠⁠⁠⁠https://www.beforethechorus.com/⁠⁠⁠⁠⁠⁠⁠ Follow on Instagram: ⁠⁠⁠⁠⁠⁠⁠@beforethechoruspodcast⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠@soundslikesofia⁠⁠⁠⁠⁠⁠⁠ About the podcast: Welcome to Before the Chorus , where we go beyond the sounds of our favourite songs to hear the stories of the artists who wrote them. Before a song is released, a record is produced, or a chorus is written, the musicians that write them think. A lot. They live. A lot. And they feel. A LOT. Hosted by award-winning interviewer Sofia Loporcaro, Before the Chorus explores the genuine human experiences behind the music. Sofia’s deep knowledge of music and personal journey with mental health help her connect with artists on a meaningful level. This is a space where fans connect with artists, and listeners from all walks of life feel seen through the stories that shape the music we love. About the host: Sofia Loporcaro is an award-winning interviewer and radio host who’s spent over 8 years helping musicians share their stories. She’s hosted shows for Amazing Radio, and Transmission Roundhouse. Now on Before the Chorus, she’s had the chance to host guests like Glass Animals, Feist, Madison Cunningham, Mick Jenkins, & Ru Paul's Drag Race winner Shea Couleé. Learn more about your ad choices. Visit megaphone.fm/adchoices…

۳ سال پیش 12:11

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Recorded during CGT’s annual Consumer Goods Sales & Marketing Summit in New York, we’re also talking about where retail media fits into their strategy and even what Mark would wish for if he could have anything in the world when it comes to loyalty.

Listen to learn:

•What consumer loyalty looks like for GoGo squeeZ, including how it’s measured

•Where retail media fits within their loyalty strategy

•How they view social commerce and gamification when marketing a product with a child as the core consumer

•The data sources they’re leveraging

•What Mark would wish for if he could have anything (consumer loyalty and otherwise)

52 قسمت

#Business #CGT And RIS

Gogo SqueeZ CMO Mark Edmonson On Building Data Foundations

Tech Transformation

published ۳ سال پیش

اشتراک گذاری

MP3•خانه قسمت

Listen to learn:

•What consumer loyalty looks like for GoGo squeeZ, including how it’s measured

•Where retail media fits within their loyalty strategy

•How they view social commerce and gamification when marketing a product with a child as the core consumer

•The data sources they’re leveraging

•What Mark would wish for if he could have anything (consumer loyalty and otherwise)

52 قسمت

#Business #CGT And RIS

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۳ years پیش24:11

24:11

Here are a few things you need to know about Tractor Supply Company: For one, they pride themselves on being the largest rural lifestyle retailer in the United States, with over 2,000 stores and 50,000 employees. What’s more, they have more than 26 million members in their loyalty club. In this episode of Tech Transformation, we talk with Rob Mills, Tractor Supply EVP, chief technology, digital commerce, and strategy officer, about how they’re using things like wayfinding, mobile apps, and even artificial intelligence to improve the consumer experience. Listen to learn: •Why mobile apps have been a key tool in their success and how they’re evolving the technology •How Tractor’s teams determine the features that are most valuable to customers •How apps help drive loyalty for both their customers and employees •Inside their test-and-learn culture and team engagement •How and why Tractor is digitizing its store layout – and the benefits •The opportunities and obstacles of having inventory quantity visible at the store level •The future for personalization at Tractor Supply •What Rob wishes Tractor manufacturing partners knew when it came to being a good trading partner •What’s next for Tractor Supply…

Tech Transformation

1
Church & Dwight’s Tiffany Pegues On Social Media Mastery and Misconceptions 22:20

۳ years پیش22:20

22:20

Getting leadership buy-in isn’t easy in any role, but working in social media brings a special kind of challenge. In this episode of Tech Transformation, we’re talking with Tiffany Pegues, the head of social, search, and CRM at Church & Dwight, about some of the biggest misconceptions when it comes to retail and CPG social. She shares why it’s so important to balance the razzle dazzle of marketing with having a disciplined approach on TikTok and other platforms, and she talks about how to set yourself up for success when you’re operating in so much unknown territory. Listen to learn: •How Church & Dwight is staying relevant for the next generation of consumers and the obstacles that come along with it •How they upskill their teams •The role of social-first campaigns •How she’s influencing-up and why getting leadership buy-in in social media can be so challenging •The biggest thing on her plate right now •The future of social media •The misconceptions in social and search she wishes would just disappear…

Tech Transformation

1
K18 CEO Suveen Sahib On Social Commerce Strategies 21:09

۳ years پیش21:09

21:09

In this episode of Tech Transformation, we’re digging into social commerce with the disruptive haircare brand K18. We’re talking with Suveen Sahib, K18 co-founder and CEO, about how they’re making the most of TikTok and Facebook (yes, Facebook) and planning for the metaverse. We also discuss the value of using consumer insights in product development and sharing these insights with your retail partners. Listen to learn: How K18 leverages consumer insights within their product development Why TikTok and social commerce work so well for them — and how they discovered this How they adapt their strategies for different platforms K18’s plans for the metaverse The failures they’ve learned from The future of beauty and haircare tech…

Tech Transformation

1
Molson Coors’ Cloud Transformation Journey with Lindsay Winn and Ramki Krishnamoorthy 28:24

۳ years پیش28:24

28:24

Molson Coors is evolving from an alcohol beverage company to a beverage company, and this has meant transforming its business, its technology, and its ways of working. In this episode of Tech Transformation, we’re talking with Lindsay Winn, VP, commercial IT business partner, and Ramki Krishnamoorthy, global head of enterprise architecture, about what prompted the need for all of this change and to get a candid look at how it’s going. We dig into what it’s like measuring success in new ways of working and what we can learn from our missteps. We also get into the weeds a bit to talk about cloud architecture and some of the other considerations they’re taking into account. Listen to learn: •How Molson Coors’ digital transformation is supporting its business transformation •What prompted the need for change •How this relates to its cloud transformation program •Where they got started •The architectural considerations that were taken into account •How they built their business case to get stakeholder alignment •How they’re measuring success •What their post-cloud transformation future looks like •The Molson Coors product that should be on every Thanksgiving table…

Tech Transformation

1
Gogo SqueeZ CMO Mark Edmonson On Building Data Foundations 12:11

۳ years پیش12:11

12:11

Building consumer loyalty may be one of the most complicated challenges for today’s consumer goods companies. For brands like Gogo SqueeZ, this means focusing on developing a first-party data strategy as they work on their next stage of growth. In this episode of Tech Transformation, we’re talking with Mark Edmonson, CMO of Materne North America, Gogo SqueeZ, about how the snack brand is measuring and growing loyalty using consumer data and gamification to innovate and grow. Recorded during CGT’s annual Consumer Goods Sales & Marketing Summit in New York, we’re also talking about where retail media fits into their strategy and even what Mark would wish for if he could have anything in the world when it comes to loyalty. Listen to learn: •What consumer loyalty looks like for GoGo squeeZ, including how it’s measured •Where retail media fits within their loyalty strategy •How they view social commerce and gamification when marketing a product with a child as the core consumer •The data sources they’re leveraging •What Mark would wish for if he could have anything (consumer loyalty and otherwise)…

Tech Transformation

1
Mars Wrigley’s Deepak Jose On Data Analytics, AI and 360 Consumer Experiences 18:20

۳ years پیش18:20

18:20

Tech Transformation is once again on the road, this time recording from Groceryshop 2022 in Las Vegas. In this episode, Deepak Jose, Global Head One Demand Data & Analytics Solutions at Mars Wrigley, sits down to share how they’re using data analytics to engage today’s consumers in new and innovative ways. Listen to learn: •How Mars is using AI and machine learning to create engaging e-commerce experiences •What it means to have a value-led approach to analytics, and why it’s paying off for them *The data sources that are most important to Mars •How they’re recruiting and retaining today’s top tech talent to put all of these ambitions into action…

Tech Transformation

1
Jones Soda CMO Bohb Blair On Entering Cannabis and Having the Most Engaged Consumers on the Planet 21:16

۳ years پیش21:16

21:16

Craft soda company Jones Soda might have some of the most loyal and engaged fans in the world. The company was tapping into user-generated content before digital photography even existed, and now they’re leaning into mobile apps and other technologies to engage consumers and leverage their insights across its business. In this episode of Tech Transformation, we're talking with Bob Blair, Jones Soda CMO, about some of the technologies they're using and what they have planned. We're also talking about their recent entry into the cannabis market and what kind of thinking and preparation needs to happen before moving into this category. Listen to learn: •What it’s like operating as Jones’ first CMO •How Jones uses user-generated content to drive incredible loyalty •How today’s consumers prefer to connect digitally •How Jones is using mobile apps to drive value •How it’s leveraging consumer insights across its business •Why it’s moving into the cannabis market and its learnings •Some of the weirdest soda flavors consumers have ever suggested…

Tech Transformation

1
Newell Brands’ Steve Sigrist and AWS’s Justin Honaman On Data-Driven Customer Service 18:41

۳ years پیش18:41

18:41

In this episode of Tech Transformation, we’re getting back to basics (in a way). We’re talking about data-driven customer service with Steve Sigrist of Newell Brands and Justin Honaman of Amazon. We’re digging into some of the biggest consumer behavior changes that are impacting customer service operations today, and we’re talking about some of the technologies that are most important to brands and retailers to meet these new needs. Listen to learn: •The biggest consumer behavior shifts having an impact on Newell Brands and other consumer goods companies •How brands and retailer are adapting to meet these new needs •Some of today’s biggest pain points •How brands are using 20/20 hindsight to prepare for tomorrow's consumer on behalf of their retail partners…

Tech Transformation

1
GNC CIO Scott Saeger On Hybrid Data Strategies and Mobile Futures 18:29

۳ years پیش18:29

18:29

In this episode of Tech Transformation, we’re digging into some trade secrets with Scott Saeger, SVP and CIO of retailer GNC. Saeger shares why GNC recently teamed with Amazon for same-day delivery and how that kind of decision can impact a retailer’s IT operations and infrastructure. He also talks about some of the new ways they’re using their mobile app to drive sales, and where they stand when it comes to their hybrid data strategy. Listen to learn: •Some of the recent consumer behavior changes that are proving to be sticky for GNC •What this has meant from an IT perspective •Details about GNC’s expanded partnership with Amazon •Insight into how GNC views the potential of machine learning for demand forecasting •Some of the biggest obstacles for GNC and some of the most promising things in its future •What more people should know about being a retail CIO and some of the biggest misconceptions about the role…

Tech Transformation

1
Consumer Brands Association’s Tom Madrecki Talks Supply Chain Crystal Balls 14:19

۳ years پیش14:19

14:19

In this episode of Tech Transformation, we’re taking a look at the current state of the retail and CPG supply chain. Tom Madrecki, VP of supply chain at the Consumer Brands Association, sits down with Lisa Johnston, editor-in-chief of CGT, to talk about what’s happening and what’s ahead. Listen to learn: •What's causing the most pain today •How brands are navigating these obstacles to keep products on shelves •Technologies proving to be successful in alleviating challenges •An outlook for this year and next •What retailers should know when it comes to CPGs and supply chain obstacles…

Tech Transformation

1
The Lego Group’s Bill Shube On Learning to Speak Like an IT Pro 24:51

۳ years پیش24:51

24:51

When the pandemic started, there were a lot of bored kids at home, so what did a lot of bored parents do? They bought them Legos! In this episode of Tech Transformation, we’re digging into how The Lego Group kept its tech teams flexible and aligned during a period of massive disruption. We’re also digging into the power of low code and what it means for the future.…

Tech Transformation

1
Ash Mehra On Busting Silos and the Workplace of the Future 12:01

۳ years پیش12:01

12:01

We’re once again on the road, recording from Analytics Unite, the three-day summit that gathered today’s leading minds in retail and consumer goods analytics. In our last episode, we talked with John Bertrand, VP and CIO of Kreg Tool Company, about investing in people and technology to prepare for the consumer of tomorrow. In this episode, we sit down with Ash Mehra, most recently chief digital and information officer of Packable, and also previously CDIO of North America at Mondelez International. We discuss: •Where the most work is needed to break down internal silos to advance digital transformation •Where we do see progress being made •What the consumer goods workplace of the future might look like •The table stakes when it comes to recruiting and retaining today's top tech/IT talent •Where companies should invest in their IT infrastructure in order to meet current and future consumer needs •Why Ash gives new meaning to the term “streak”…

Tech Transformation

1
Kreg Tool’s John Bertrand On Investing in Data, Tech & Individual Awesomeness 11:41

۳ years پیش11:41

11:41

We’re going on the road for this episode of Tech Transformation. We’re talking with John Bertrand, CIO of Kreg Tool Company, about where they’re investing to prepare for the consumer of tomorrow and how they’re retaining top tech talent to do so. We’re recording from Analytics Unite, the three-day live summit that gathered today’s leading minds in retail and consumer goods analytics. We’re talking about what makes Kreg Tool's new global headquarters so important for them, the consumer-facing technologies they’re betting on, and what's so great about fostering a mindset of Individual Awesomeness. Listen to learn: •How Kreg Tool Company is working to break down internal silos to advance its digital transformation initiatives •What the consumer goods workplace of the future could look like •The table stakes when it comes to recruiting and retaining top tech/IT talent •How Kreg Tool is investing in its IT infrastructure in order to meet the needs of consumers today and in the future…

Tech Transformation

1
Dia & Co’s Nadia Boujarwah On Reimagining Retail Returns 24:46

۳ years پیش24:46

24:46

On this episode of Tech Transformation, we’re talking about getting the right fit, the right recommendation, and – most importantly – the right returns process. We’re talking with Nadia Boujarwah, Co-Founder and CEO of Dia & Co, an inclusive apparel retailer that considers itself just as much of a tech company as it does a retailer. We dig into AI, Gen Z, and virtual try-on tech, and we get details on Dia’s TikTok strategy. Listen to learn: •The future of sizing and try-on technology •How Dia & Co has rethought returns to encourage the process •Learnings from engaging with and selling to Gen Z •Advice for brands and retailers on being more inclusive •Why Dia & Co recently acquired 11 Honoré…

Tech Transformation

1
Kellogg’s Charisse Hughes and Lesley Salmon On DTC, Data & All Things Analytics 35:39

۳ years پیش35:39

35:39

When you’re one of the largest CPGs in the world, understanding consumers has become more important than ever. For Kellog’s, this means leaning into such technologies as artificial intelligence and machine learning, and connecting the dots between their data across all channels. In this episode of Tech Transformation, CGT Senior Editor Lisa Johnston talks with Charisse Hughes, SVP and Chief Brand and Advanced Analytics Officer, and Lesley Salmon, SVP and CIO of Kellogg Company, about what they’re seeing when it comes to today’s consumer behavior changes and how they’re using data and technology to prepare for the consumer of tomorrow. Listen to learn: •How Kellogg’s is preparing for the consumer of 2035 •What personalization means to Kellogg’s and how it prevents it from becoming a buzzword •How it's experimenting with DTC •Where it sees the future of CPG commerce •Where it’s using artificial intelligence and machine learning •The consumer data that’s important to Kellogg’s…

Tech Transformation

1
Ulta Beauty’s Kelly Mahoney On Mobile-First Omnichannel Personalization 21:45

۳ years پیش21:45

21:45

Over 95% of Ulta Beauty's sales come from members of its loyalty program, so is it any wonder they’re hyper-focused on taking their game to the next level when it comes to personalization technology? In this episode of Tech Transformation, we’re talking with Kelly Mahoney, Ulta Beauty’s VP of customer marketing, about how they’re standing out in a sea of loyalty programs. We’re joined by Richard Widdowson of SAS to share how retailers are using data and analytics to make these decisions about consumer experiences more quickly than ever. Listen to learn: •How Ulta Beauty’s Glam Lab virtual beauty tool is paying off •How its mobile experiences and technology are supporting consumer experiences and in-store associates •How the value of the store experience differs by generation, especially with Gen Z •How data and analytics are helping retailers react to consumer trends more quickly…

Tech Transformation

1
Data Science and Transformation Lessons for (and from) Retailers With Nicole Nelson 28:54

۳ years پیش28:54

28:54

We’re talking with Nicole Nelson, most recently SVP of decision science, data science, and applied machine learning at Best Buy, about lessons for successful transformations, including running through a list of lessons. We’re also giving a sneak preview of Analytics Unite 2022, held June 21-23 in Chicago (AnalyticsUnite.com). Listen to learn: •How technology and analytics transformation are different yet one in the same •How technology and data science teams can work together for successful transformations •What a sideliner is, how to know one when you see one, and how they can advance your mission •Why having shared goals is so important (yet often so challenging) •How to identify your blind spots and help your team identify their own – and then how to move past them •A sneak preview of Nelsons’ Analytics Unite keynote…

Tech Transformation

1
Forrester Research Shares the (Real) Future of the Metaverse for Retail 28:13

۳ years پیش28:13

28:13

In this episode of Tech Transformation, we’re talking about the metaverse and what it might actually mean for retailers and consumer goods. We’re talking with Mike Proulx, VP Research Director at Forrester Research, about their new State of the Metaverse Report. We dig into: •Myths and realities of the metaverse •Why this isn’t just for gamers •How retailers need to prepare •What brands risk by experimenting (or not) •What hiring for the metaverse looks like right now •What this has to do with Web3 •When this all might start to feel a little more “real”…

Tech Transformation

1
Madison Reed’s Tyler Wozny On the Future of Retail Personalization 26:01

۳ years پیش26:01

26:01

In this episode of Tech Transformation, we’re talking about the future of personalization – both in stores and online. We’re talking with Tyler Wozny, Chief Digital Officer for Madison Reed, the hair color brand and retailer that’s using technology to do some pretty awesome things in consumer engagement. Listen as we dig into such topics as: **Where it makes sense to use augmented reality – and where it can become a gimmick **How Madison Reed is using machine learning to leverage its 20 million consumer profiles **The KPIs it uses to measure success **How it’s continuing to disrupt as larger CPGs level-up their own personalization capabilities Why choosing a tech partner can sometimes feel a little bit like using Tinder.…

Tech Transformation

1
Seth Goldman of Eat the Change on CPG Innovation 22:40

۳ years پیش22:40

22:40

In this episode of Tech Transformation, we sit down with Seth Goldman, co-founder of Eat the Change, Honest Tea, and PLNT Burger, to break down some of the differences of innovating in a startup vs. a giant company. We talk about what it’s like trying to balance conscious consumption with making a profit in the food space, and we discuss greenwashing in the consumer goods industry. Other topics discussed with Goldman, who also sits on the board of Beyond Meat: •What it’s like for Goldman being back in a more start-up, entrepreneurial role, and those "hindsight is 20/20" moments he’s drawing from •Why launching a kid’s version of Honest Tea was so impactful and how he’s using that perspective now •The differences between re-doing food and un-doing food, and what’s required for brands to be successful •The making of Eat the Change’s newest product innovation, Cosmic Carrot Chews •How CPGs can balance greenwashing with the value of achieving incremental progress •The challenge and importance of balancing conscious consumption with operating and generating profits in the food space…

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Tech Transformation « » Gogo SqueeZ CMO Mark Edmonson On Building Data Foundations

Gogo SqueeZ CMO Mark Edmonson On Building Data Foundations

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Gogo SqueeZ CMO Mark Edmonson On Building Data Foundations