The Lost Art of Web3 Marketing

Tech Stories Tech Brief By HackerNoon

This story was originally published on HackerNoon at: https://hackernoon.com/the-lost-art-of-web3-marketing.
Explore why Web3 marketing feels like a lost art—and how projects can move beyond hype to build real, sustainable growth, community, and clarity in messaging.
Check more stories related to tech-stories at: https://hackernoon.com/c/tech-stories. You can also check exclusive content about #fixing-web3-marketing, #web3-marketing, #web3-marketing-problems, #web3, #utility-driven-marketing, #marketing, #hack-marketing-tips, #hackernoon-top-story, and more.
This story was written by: @hackmarketing. Learn more about this writer by checking @hackmarketing's about page, and for more stories, please visit hackernoon.com.
Web3 marketing often falls short because it leans too heavily on hype, airdrops, and engagement metrics rather than fundamentals. The article argues that to succeed, Web3 projects must prioritize clarity in messaging, real utility, retention strategies, and authentic community over superficial metrics and short-term growth hacks.