Tony Shellman, Streetwear and Urban Fashion Trailblazer, Head of Marketing at Starter

Tech of Sports

Great to talk to Tony Shellman of Starter this week. They are still “what the pros wear” and have a new partnership with the Atlanta Braves.

Starter, one the most iconic, innovative and authentic sports apparel companies in the world, is celebrated with an ICON at Threads By Braves Clubhouse Store special event with legendary Artist & Music Producer, Rapper, So So Def CEO, Grammy Award Winner, Jermaine Dupri.

Shellman was part of the festivities.

Jermaine donned his favorite Starter gear to officially start the game by giving the iconic “Play Ball” announcement on the mic live from Truist field. No wonder the Braves scored 10 back to back runs!

Launched in 1971, Starter changed the face of the sports apparel industry forever. Starter boasts licensing deals with every major American sports league, and it’s no secret that Starter products have been used by more professional teams than any other brand. The Starter S and Star completely connect the fan, the team and the player and allow the fan to “wear what the pros wear.”