107. Top questions to ask about an app to become smart money

Tech for Non-Techies

To become SMART MONEY as an investor, founder or corporate innovator, you have to know what questions to ask about a product. This helps you spot signs of early success or early warning.

Listen to this episode to learn what questions to ask and how to link product innovation to business strategy.

Learning notes from this episode:

• The questions fall into three buckets:
  1. How do my best customers behave?
  2. What are the characteristics of my best customers?
  3. What has to happen for them to abandon the product?
• For bucket 1, you could ask:
  • What features do my most active users use?
  • What screens do they visit?
  • How often do they open the app?
  • What time of day do they open it and on which days?
• For bucket 2, you could ask:
  • Where did these customers come from?
  • What are their demographics? Are there any patterns?
• For bucket 3, you could ask:
  • What screens tend to be the last screen that people get to before they shut down the app?
  • What prices of other apps they use have?

Resources mentioned in this episode:

• Tech for Non-Techies podcast: What on Earth is growth hacking?
• Book: How today’s fastest growing companies drive breakout success

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