26. How to Get Into Product Management and Growth Hacking For Non-Techies

Tech for Non-Techies

Learning notes from this episode:

• To get into product management, you need to build a product. I doesn’t have to be a full mobile app. You can start with something very simple, like a blog or a newsletter.
• Growth hacking is a system of experimentation and incremental improvements to grow a specific metric, e.g. revenue per user or time in app.
• Good product managers and growth hackers both have a laser focus on a key metric and structure their work to achieve it. The key metric changes as the product evolves from early stage to mature.

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