263. The feature factory trap: when output doesn't equal progress

Tech for Non-Techies

Why do so many software teams feel busy — but deliver so little value?

Fractional tech leader Thanos Diacakis shares why shipping more features doesn't always mean progress.

Drawing on 25+ years in software — from startups to scaling JUMP Bikes at Uber — he explains how to escape the trap of over-planning, feature overload, and technical debt.

Listen to learn:

• Why planning more often leads to less progress

• What non-technical leaders need to ask their tech teams

• How to find your team's bottleneck (and why that changes over time)

• The 4 stages of becoming a high-velocity software team

If you're a founder, product leader, or innovation exec frustrated by slow progress, this episode will give you the mindset and tools to course-correct.

Follow Thanos Diacakis on LinkedIn and on his website.

Chapters

02:01 — Stop planning, start shipping

06:16 — Software isn't construction: you can't forecast innovation

09:58 — The 4 stages of high-velocity teams

13:56 — Spot the bottleneck, fix the system

20:11 — How business and tech teams can actually work together

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For the full transcript, go here: https://www.techfornontechies.co/blog/263-the-feature-factory-trap-when-output-doesnt-equal-progress