166. Introduction to cookies, tracking & online privacy

Tech for Non-Techies

Is online tracking invasive? Or do cookies make our experience of the internet better?

To answer this question, you need to understand how online tracking works and who makes money from it.

In this episode, you'll learn from Keith Petri, CEO & Founder of Lockr, which helps consumers manage their data online.

You will learn:

• What tracking cookies are
• The difference between first party, third party and zero party data
• Why you have so much more spam in your inbox today (and why it will get worse)
• Whether recent privacy regulation like GDPR really changed anything for consumers & businesses
• How Apple is using privacy issues to make money and change its business model

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• Reach senior leadership positions in Big Tech firms
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