20. Camels: The Alternatives To The Silicon Valley Unicorn Model

Tech for Non-Techies

Learning notes from this episode:

• The Silicon Valley unicorn model of growth at all costs is not applicable to all tech startups.
• "Camel companies" can survive a drought, i.e. they were created in constrained environments so could not just pump millions into marketing and R&D before they had a proven business model. Camel companies focus on unit economics from the start.
• Unit economics is defined as the “direct revenues and costs associated with a particular business model, and are specifically expressed on a per unit basis”. How to measure unit economics differs from company to company, but the aim of the metric is to help you understand whether the business opportunity is worth investing in.

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