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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Tech Bytes: Why Network Design Matters For Security Clouds (Sponsored)
Manage episode 439432711 series 1679145
محتوای ارائه شده توسط Packet Pushers. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Packet Pushers یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
On today’s Tech Bytes podcast we’re talking security clouds; that is, cloud services that offer capabilities including firewalls, traffic inspection, Web gateways, and more. We explore why these clouds aren’t all the same, and why the architecture, including networking, makes a difference. Netskope is this episode's sponsor.
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266 قسمت
Manage episode 439432711 series 1679145
محتوای ارائه شده توسط Packet Pushers. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Packet Pushers یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
On today’s Tech Bytes podcast we’re talking security clouds; that is, cloud services that offer capabilities including firewalls, traffic inspection, Web gateways, and more. We explore why these clouds aren’t all the same, and why the architecture, including networking, makes a difference. Netskope is this episode's sponsor.
…
continue reading
266 قسمت
همه قسمت ها
×Today on the Tech Bytes podcast, sponsored by HPE, we get a preview of HPE Discover. We talk about networking, security, and agentic AI announcements coming out of the event. We’ll also talk about how HPE is converging network and security in its product portfolio, and HPE’s approach to AI both as a tool being ... Read more »…
Today on the Tech Bytes podcast, we talk about how to get more out of your NetFlow records with sponsor NetFlow Logic. NetFlow’s been around for a long time, and if you’re already including flow records as part of your monitoring and management arsenal, you may think you’re extracting all the value you can from ... Read more »…
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Tech Bytes

1 Tech Bytes: Nix AI Risks With Palo Alto Networks Prisma AIRS, Prisma Access Browser (Sponsored) 15:05
AI is no longer on the horizon. It’s part of how people and products work today. And as AI finds its way into more business applications and processes, it can create new risks. On today’s Tech Bytes, sponsored by Palo Alto Networks, we talk about how Palo Alto Networks is addressing those risks so that ... Read more »…
SharkFest is the twice-yearly conference where Wireshark users and trainers gather to learn, share, and improve their packet and protocol analysis skills. The US version of SharkFest’25 is June 14 -19 in Richmond, VA. Gerald Combs of the Wireshark Foundation is here to tell us about why this live event needs to be on your ... Read more »…
Today on the Tech Bytes podcast we’re talking AI readiness with sponsor Broadcom. More specifically, getting your network observability ready to support AI operations. This isn’t just a hardware or software issue. It’s also a data issue. We’ll get some tips with our guest Jeremy Rossbach. Jeremy is Chief Technical Evangelist and Lead Product Marketing ... Read more »…
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Tech Bytes

1 Tech Bytes: Get Data Center Automation as-a-Service with Nokia Event-Driven Automation (Sponsored) 17:35
Nokia Event-Driven Automation (EDA) is a modern infrastructure automation platform that combines speed with reliability and simplicity. It makes data center network automation more trustable and easier to use, from small edge clouds to the largest AI fabrics. Today on Tech Bytes, we talk with Sam Arora from Nokia for more details about some of ... Read more »…
Today on the Tech Bytes podcast we get a look at the inner workings of the Wireshark Foundation. Many already know what Wireshark is and can do for you. It’s a free, open-source, and widely used tool for packet and protocol analysis. But what does it take to keep Wireshark running, to update software and ... Read more »…
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Tech Bytes

1 Tech Bytes: How Fortinet Unified SASE Secures Hybrid Workers for Customer Liquid Networx (Sponsored) 18:29
Today on the Tech Bytes podcast, sponsored by Fortinet, we get a customer view of Fortinet’s SASE offering from Liquid Networx. Liquid Networx isn’t just a Fortinet customer; it also provides professional services for other customers of FortiSASE. We’ll talk about why Liquid Networx decided to adopt SASE, its evolution from on-prem to cloud-based security, ... Read more »…
Today on the Tech Bytes podcast we dive into 5G security with sponsor Palo Alto Networks. 5G services are being adopted worldwide for use cases such as IoT, connected vehicles, and AR and VR. At the same time, the number of threats against 5G is growing. We’ll talk about Palo Alto Networks Prisma SASE 5G, ... Read more »…
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Tech Bytes

1 Tech Bytes: How Internet Synthetic Transactions Boost App Performance Visibility (Sponsored) 15:42
Today on the Tech Bytes podcast we talk about Internet Performance Monitoring, or IPM, with sponsor Catchpoint. Catchpoint provides visibility across the full Internet Stack to help you understand the performance of your SaaS and cloud apps, WAN and branch connections, and more. We’ll talk about how Catchpoint can enrich network monitoring with synthetic transactions ... Read more »…
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Tech Bytes

1 Tech Bytes: Nokia Event-Driven Automation: Simple, Reliable Data Center Automation (Sponsored) 18:02
Nokia’s Event-Driven Automation, or EDA, is a network automation platform that aims to help network engineers achieve predictable, error-free operations so you can keep up with all the change tickets coming your way while ensuring the data center is reliable and performant. On today’s Tech Bytes podcast, sponsored by Nokia, we’ll talk about how EDA ... Read more »…
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Tech Bytes

1 Tech Bytes: When the Internet Is Your Network, Catchpoint IPM Provides Critical Visibility (Sponsored) 16:24
Today on the Tech Bytes podcast we dive into Digital Experience Monitoring and Internet Performance Monitoring with sponsor Catchpoint. As more users rely on SaaS and cloud for applications, the Internet has essentially become a business-critical network. But how can you, a network engineer, be expected to manage the Internet? Enter Internet Performance Monitoring, or ... Read more »…
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Tech Bytes

CNAPP, or Cloud Native Application Protection Platform, is an integrated suite of tools for cloud-native apps that aims to help organizations manage cloud app risks and identify and respond to threats. Today on the Tech Bytes podcast we talk with sponsor Fortinet about its Lacework FortiCNAPP offering and how it integrates CNAPP for unified security ... Read more »…
Traditional SD-WAN ensures that business-critical apps get the best-performing network path to deliver a good user experience and meet service levels. But as SaaS and cloud adoption increase, the best path across a WAN may not be enough. Techniques like WAN ops and legacy caching techniques may have worked for enterprise or private apps, but ... Read more »…
Today on the Tech Bytes podcast, sponsored by Fortinet, we talk about IoT and OT risks and how to mitigate them. One option from Fortinet is FortiLink NAC, a free feature that can help you segment and protect IoT and OT devices and can even help deploy virtual patches. Another option is FortiNAC, a full-bore ... Read more »…
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