The Economics of Winning with Ed Breault - CMO of Aprimo

TalkingSense

#CMO #wins #marketer #branding What if you had to build your brand from scratch…again? Latané Conant, CMO of 6sense, asks Ed Breault, CMO of Aprimo, about: -What branding and Dr. Seuss have to do with each other -Distinguishing between good leads and bad leads when you have high traffic -What CMOs care about -The early bird gets the…well, the early bird gets a 78% higher win rate -Total addressable market vs. in-market -How 6sense helped Aprimo determine opportunities -Cheese in Amsterdam (it’s a thing) ======== Sneak preview: Ed Breault: I care about win rate because it's within our go to market integration with sales and marketing. My job's not done when I hand over leads and opportunities to sales. I have to see that all the way through to bookings and conversions. So if we're not winning as a team, then I'm not winning as a marketer.