[E07] Apurva Anand — Hand-lettering Artist, Illustrator & Digital Artist

Talk Design To Me!

Apurva is a hand-lettering artist from Chandigarh currently pursing her final year in fine arts. Even though her work mainly revolves around hand-lettering, she also creates beautiful collages, surreal paintings and super cute illustrations. She is also a singer and she plays both the Guitar and the Ukulele. In this episode we talk about her journey as an artist and her early influences. We talked about how she manages to excel at so many different facets of art and how she consciously practices all these different forms of art while consistently sharing them online. Then we took a deeper look into her process of creating these beautiful hand-lettering pieces that she creates and where she gets her inspiration from. We also talked about her miniature book hand-lettering pieces, practicing gratitude towards the people who inspire her, her take on how people who're starting out as an illustrator or a digital artist should go about it and what are some things to keep in mind while exploring different styles of art and finding your voice as an artist. We also touched upon how important posting consistently on social media is and talked a little bit about her journey over the past 5 years that she's been sharing her works on Instagram. In the "Make The Logo Bigger" section of this episode, Apurva talked about how clients need to be more trusting of the artist in the process and the kind of design decisions that they make. She went on to talk more about how people need to respect what the artist does and the amount of practice that went into what they do and not just say, "oh, even I could do this" because as simple as the final result may look, that could only be achieved through years of practice and hours/days of trying out different things. Definitely check out her Instagram page @artbyapu for some super positive hand-lettering pieces :')