Scaling Revenue Streams Through Alternative Agency Systems With Greg Hickman

Systems Simplified

Greg Hickman is the Founder and CEO of AltAgency, which helps agency owners, freelancers, and service providers grow and scale without working nights or weekends. He has worked with hundreds of entrepreneurs, including John Lee Dumas, Betty Rockers, and Nerd Fitness. As a serial entrepreneur, Greg is also the Founder and CEO of System.ly, where he helps online business owners create reliable marketing systems to maximize profits for products and services.

In this episode:

The traditional agency structure involves owners serving as full-service providers to each client. Yet this model decreases client value, creates operational inefficiencies, and places undue pressure on owners. How can you remodel your agency to generate value for clients and scale effectively?

As an advocate for an alternative agency framework, agency growth expert Greg Hickman diversifies revenue systems to monetize and scale services. This process involves identifying your core competencies and the specific outcome for each service. However, scaling beyond $3 million solely by offering traditional services is not practical since they must be customized for each client's unique needs. Additionally, some clients may not benefit from them, so Greg recommends developing a membership community to offer mastermind courses in your area of expertise. By systemizing your offerings, you can establish multiple income streams to scale.

In this episode of Systems Simplified, Adi Klevit welcomes Greg Hickman, the Owner and Founder of AltAgency, for a discussion about diversifying revenue streams through an alternative business structure. He shares the barriers to transforming agency growth, the updated systems for scaling, and the benefits of documenting processes.