Hannah Jones on how innovators should make sustainability the new normal

Sustainable Sustainability Podcast

"The job of innovators, the people at the front pushing the boundaries, is to make something the new normal; to make it boring; make it the everyday.” Hannah Jones, CEO of Earthshot Prize, discusses a global platform for innovation and visionary leadership. In many ways, Earthshot Prize is the exemplar of “Sustainable Sustainability." The initiative is dedicated to one purpose: to uncover innovations with the potential to make a huge difference and help them achieve their goals. Earthshot Prize is not a typical foundation - it does not simply give out money. A key component of the process is scaling, and making sure that the funded project has an opportunity to succeed sustainably. The new business model should not just be built on profit and loss, but on profit, loss AND impact. In this episode, we hear about projects that were selected and funded. Successful projects not only make an impact in their niche but engage with the broader challenges of climate and consider the implications on a wider group of stakeholders. Prior to Earthshot Prize, Hannah was Nike's Chief Sustainability Officer. She discusses how the processes and mindset that underpin Earthshot are different from those at Nike.