Jamie Horst - Chief Purpose Officer at Traditional Medicinals

Sustainable Nation

Jamie joined Traditional Medicinals in 2019 as the Chief Purpose Officer. She manages Traditional Medicinals sustainability efforts including risk assessment, Zero Waste Project, regenerative and carbon strategy, and supply chain data management. Jamie is a recognized leader with expertise in corporate responsibility, sustainability, shared value creation and employee and community engagement.

In January 2022, Jamie’s role officially expanded to include the Human Resources team. Previously, Jamie was the Senior Director of Corporate Responsibility at McKesson, a Fortune 6 healthcare company. Prior to that she was the Senior Director, Employee Engagement and Corporate Responsibility at Visa and served as the Director of Community Engagement at the Alcoa Foundation for 10 years.

Jamie earned a MS, Leadership for Sustainability, from University of Vermont, an Executive Certificate in Strategic Reputation Management from Dartmouth College, and MBA, Strategic Management, Organization Behavior from The University of British Columbia and a BS in Business Administration, IT, Finance and Accounting from Duquesne University.

Jamie Joins Sustainable Nation to Discuss:

• How the B Corp community has helped Traditional Medicinals advance its sustainability efforts
• The FairWild Certification
• Transitioning to biodegradable packaging
• Challenges and processes for quantifying scope 3 emissions
• Advice and recommendations for sustainability professionals

Jamie’s Final Five Questions Responses:

What is one piece of advice you would give other sustainability professionals that might help them in their careers?

Understanding communication skills and influence skills really matter. What I found, especially working in large companies, is that most leaders are not ill-intentioned, but they may be preoccupied and they may be out of their depth on some of these sustainability topics. So the more you can meet them where they are, think about the scope of responsibility they have as well as their personal values and the company values, and then help move them in the direction of the change that you want to see, the easier it will be for everyone.

What are you most excited about right now in the world of sustainability?

This might be specific to me, but I think we're probably seeing it across the board as hiring managers, is that environmental courses and topics are much more prevalent today than they were when we were in school. What I find now is that many people have degrees or minors in environmental sustainability. They may be working in marketing or R&D or procurement, but they have a real passion for environmental sustainability. We used to have to convince people, we had to do a lot of selling internally to get our initiatives bumped to the top of the priority list. Now we have ready allies across the organization who are really agitating for change. I think that's great, but it does require us as sustainability leaders to change our skills from leading from the front to coordinating and collaborating across departments. But I'm excited to see how many people have skill and passion.

What is one book you'd recommend sustainability leaders read?

I love The Shareholder Value Myth by Lynn Stout. We can't talk about the future health of the planet without talking about the way that our capital markets work. There's a real case to be made for long-term thinking, and I think she does a really good job discussing that.

What are some of your favorite resources or tools that really help you in your work?

The Fair Wild Foundation. If you care about conservation or plants, it's a great one to learn from. They produce really great, thought leadership pieces. For those in the food industry, we use a tool called HowGood that allows us to understand the environmental footprint and impact of our products. That helps us when we're innovating as well. We want to deliver specific impact to our consumers, but if we can do that in a lower environmentally impactful way, that's great. So HowGood is another great tool.

Where can our listeners go to learn more about you and the work being done at Traditional Medicinals?

Our website is https://www.traditionalmedicinals.com/. If you go to the impact section, you can find our impact report. You can find lots of stories about what we're doing in the world and our approach to business, and I hope you enjoy it. I think it's a beautiful site. It also teaches a lot about plants.