Modern Marketing: What it Takes to Build a Mission-Driven Brand with Amina Pasha, CMO at Thrive Market

Superwomen with Rebecca Minkoff

Behind every mission-driven brand is a passionate, heart-centered marketer. At Thrive Market (an online health food marketplace) that woman is Chief Marketing Officer, Amina Pasha.

Amina has been in the business of marketing beauty and wellness products for over a decade. But it wasn’t until the birth of her first son in 2017, that she began to reevaluate her purpose and values. It was at this point that Amina made the difficult decision to move to LA and accept a position as vice president of marketing for The Honest Company. Just two short years later, Amina joined Thrive Market’s marketing team, finally feeling like she found her calling.

Amina has dedicated herself to deepening the “brand DNA” of Thrive Market, based on the mission of making healthy food accessible to all while being environmentally friendly.

Thanks for listening! Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success.

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Big Ideas:

• Making hard decisions and not looking back
• What it takes to be a modern marketer and build a mission-driven brand

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