BUILDING A STRONG COMMUNITY AS A MICRO-BRAND WITH ALAN TSAO OF TSAO BALTIMORE

Superlative

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Alan Tsao, the Founder of Tsao Baltimore. To start the show Alan shares with us how and why he started his own watch brand after his wife suggested he stop buying so many watches and to just start his own company. He talks about how he focuses on creating unique and different designs, and how the company was able to use pre-launch marketing to generate interest before launching on Kickstarter. Alan emphasizes the importance of balancing familiarity and originality in design, and discusses the process of designing a watch and the factors that determine its cost. Ariel asks about the challenges and opportunities of crowdfunding on Kickstarter, and why it was such a successful platform for his brand. They discuss the evolution of the watch industry, the role of Kickstarter in the rise of enthusiast-run brands, and the importance of building a strong community. Ariel has Alan dive into their connection between the brand and the city of Baltimore while also touching on the difficulties of meeting customer demands, surprise hits in the watch industry, and the future of micro-brands. Join in on their conversation on this week’s episode of the Superlative Podcast with Ariel Adams and Alan Tsao.

- Website - https://tsaobaltimore.com/

- Instagram - https://www.instagram.com/tsaobaltimore

Check out this week’s sponsor - Marathon Watch:

Marathon: https://www.marathonwatch.com/

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