Episode 3: "Lessons Learned From 'Here for Good' Campaigns" with Jarrod Hennis with Rockford Art Deli

Success Stories with Marshall Atkinson

During and after the coronavirus pandemic, many screen-printing shops found success by developing a local “Here for Good” campaign to help surrounding businesses in their community stay afloat during these difficult times.

In Rockford Illinois, one business owner, Jarrod Hennis developed a “Here for Good” campaign and assisted businesses in his area to raise money by selling t-shirts. Each shirt sold helped that local business, but also kept Jarrod’s shop, the Rockford Art Deli in business as well.

On this edition of Success Stories, we are going to discuss the Rockford Art Deli’s “Here for Good” campaign and learn how it worked, what Jarrod learned, and how this idea is laying a solid foundation for a successful future in his community of Rockford Illinois.