Value Nurturing: A Bold New Way To Grow Your Membership with Anne Janzer

Subscription Entrepreneur

Anne Janzer is our special guest on today's episode of The Subscription Entrepreneur Podcast.

We're excited to share this conversation with you because Anne is the author of an amazing book called Subscription Marketing.

In it, Anne makes the case for a new approach to marketing that's specifically designed to help membership and subscription businesses grow.

She calls this approach "value nurturing." And it’s what we explore in today's episode.
We dive deep into frameworks and strategies you can use to...

• Help your customers quickly find success with your product
• Create value outside of your product
• and align your business with your customers' values

If you're building a recurring revenue business of any kind, this episode is for you.

One last note before we get started:

In the second part of my conversation with Anne, she mentions a guide that summarizes all the value nurturing strategies found in her book. If you'd like a copy of it, you can find it in the show notes of this episode. Just head on over to SubscriptionEntrepreneur.com/185 to get it.

So without further ado, let's get to it!